How to Choose the Right Pillow: A Complete Buying Guide
May 23, 2026
A buying guide grounded in sleep medicine research rather than brand marketing. Covers how sleep position, mattress firmness, frame size,...
Welcome to our "Baalog". Here you'll find stories and insights on how we craft wool pillows, our creating philosophy, and more.
A low, flat loft.
Best for stomach sleepers, and anyone who likes their head close to the mattress.
A standard, supportive loft.
Best for back sleepers and combination sleepers — keeps the head level with the spine.
A taller loft that fills the gap between shoulder and ear.
Best for side sleepers with average to broader frames.
Our firmest pillow, with compressed wool to resist settling.
Best for broad-shouldered side sleepers, side sleepers on firm mattresses, or anyone who has had a pillow flatten on them.