# The Woolshire > Family-run, handcrafted organic wool pillows from northern Idaho. Vertically integrated American wool manufacturing. The Woolshire is a small American wool company building organic, non-toxic pillows from American wool. Wool is milled on vintage 1960s carding equipment at our own mill in northern Idaho, sourced primarily from Idaho ranchers with additional supply from Montana, Oregon, northern California, and other ranchers across the western US. Cotton for our casings is GOTS-certified organic, grown in Lubbock, Texas. The brand is founded and operated by Chase Hill from Sandpoint, Idaho. We sell wool pillows for adults and toddlers. The brand is positioned around chemical-free, naturally flame-resistant, temperature-regulating sleep, without the chemical flame retardants, off-gassing, or microplastic shedding that come with synthetic foam and polyester pillows. ## Products - [Organic Cotton T-Shirt](https://thewoolshire.com/products/organic-short-sleeve-t-shirt): Organic short-sleeve t-shirt. - [The Woolshire Pillow](https://thewoolshire.com/products/wool-pillow): Standard-size adult wool pillow with virgin wool fill and GOTS-certified organic cotton casing. Available in four firmness levels (thin, medium, full, extra full). Around $180. - [Toddler Pillow](https://thewoolshire.com/products/toddler-pillow): 13×19" toddler-sized pillow with 2-3" loft, same materials and process as our adult pillow. Recommended from age 2, in line with AAP-derived pediatric guidance — readiness varies, so defer to your pediatrician. - [Wool & Cotton Products](https://thewoolshire.com/collections/wool-cotton-products): Full collection of wool and organic cotton products. ## Pillar guides These are our most comprehensive reference pages, each a deep-dive on one topic. - [The Ultimate Natural Bedding Guide](https://thewoolshire.com/pages/the-ultimate-natural-bedding-guide): Comprehensive guide to natural bedding materials, certifications, and chemistry. The longest reference page on the site. - [The Ultimate Pillow Guide](https://thewoolshire.com/pages/the-ultimate-pillow-guide): Comprehensive guide to pillows: materials, sizing, lifespan, and selection criteria. - [The Ultimate Allergy Guide For Bedding and Pillows](https://thewoolshire.com/pages/bedding-and-pillows-ultimate-allergy-guide): Allergen management in bedding: dust mites, dander, mold, and material differences. - [How to Pick a Toddler Pillow](https://thewoolshire.com/pages/how-to-pick-a-toddler-pillow-a-comprehensive-guide): Selection criteria for toddler pillows: size, loft, firmness, materials, readiness signs. - [Why Wool Pillows](https://thewoolshire.com/pages/why-wool-pillows): The materials science case for wool over synthetic and down. - [How to Wash Wool Pillows: Keeping Them Clean and Fresh](https://thewoolshire.com/pages/how-to-wash-wool-pillows): Care instructions: sun-airing, spot cleaning, hand washing. Wool pillows should not be machine dried. - [Wool Manufacturing Process](https://thewoolshire.com/pages/wool-manufacturing-process): How wool is processed at our mill, from shearing through carding to finished batting. - [Organic Cotton Pillow Covers](https://thewoolshire.com/pages/organic-cotton-pillow-covers): Why we use GOTS-certified organic cotton casings. ## Blog - [Synthetic Pillows and Memory Foam: What's Inside, and Why Wool Is Better](https://thewoolshire.com/blogs/blog/synthetic-pillows): What memory foam and polyester pillows are made of, what they emit (VOCs, microplastics, flame retardants), how long they actually last, and why wool outperforms them on heat, chemistry, and lifespan. - [Wool vs Down Pillows: Pros, Cons & Which Is Better](https://thewoolshire.com/blogs/blog/wool-versus-down-pillows): Detailed comparison of wool and down on temperature regulation, allergens, lifespan, sourcing, and cost. Cites Crane 2025 RCT, Audubon, IWTO LCA work. - [Toddler Pillow Size & Age Guide: Infant to Pre-Teen](https://thewoolshire.com/blogs/blog/the-perfect-pillow-a-comprehensive-guide-from-infant-to-toddler-to-pre-teen): When a child can use a pillow, what size matters and why loft matters more than width, plus AAP guidance and the wider chemical-environment context. - [The Gutting of America: Why We Bought a 1960s Wool Mill](https://thewoolshire.com/blogs/blog/the-great-american-pillow-what-truly-american-made-means): Why we bought a 1960s carding mill: the hollowing-out of American wool manufacturing, what the mill restores, and what FTC "Made in USA" standards actually require of pillow brands. - [Organic Pillows: What They Are, What to Watch Out For, and How to Choose the Right One](https://thewoolshire.com/blogs/blog/organic-pillows-buying-guide): What to look for in organic bedding, certifications worth trusting, what materials qualify. - [Fire Test: Wool Pillows Vs Memory Foam (Polyfill)](https://thewoolshire.com/blogs/blog/fire-test-wool-pillows-vs-memory-foam-polyfill): Visual demonstration of wool's natural flame resistance compared to synthetic fills. - [How Wool Is Processed For Wool Pillows](https://thewoolshire.com/blogs/blog/how-wool-is-processed-for-wool-pillows): Shearing-to-pillow walkthrough, including cleaning, drying, carding, and stuffing. - [Dust Mites in Pillows: How to Identify, Treat, and Prevent Them](https://thewoolshire.com/blogs/blog/pillow-allergy-guide-dust-mites): Allergen management in bedding, dust mite biology, and material differences. - [The Symbolism of Real Wool Pillows](https://thewoolshire.com/blogs/blog/symbolism-of-wool-pillows): The cultural case for handcrafted American goods over mass-produced imports. - [The Intellectual Dark Web Of Products.](https://thewoolshire.com/blogs/blog/the-intellectual-dark-web-of-products): Other brands building products with similar values: natural materials, traditional craftsmanship, rejection of synthetic substitutes. - [Our Birth Story](https://thewoolshire.com/blogs/blog/our-birth-story): Personal story of Chase and Sierra's home birth of their second child, Isla Maeve. - [Is your pillow impacting your fertility?](https://thewoolshire.com/blogs/blog/is-your-pillow-impacting-your-fertility): Chemistry of synthetic bedding and emerging research on fertility implications. - [Wool vs Cotton Pillow: Price, Washability, and Longevity](https://thewoolshire.com/blogs/blog/wool-vs-cotton-pillow): Cotton fill and wool fill are built for different priorities. This side-by-side breaks down where each one genuinely wins, from price and washability to moisture, loft, and longevity, so you can make the right call. - [Wool vs Latex Pillow: Support, Moisture, and Allergies](https://thewoolshire.com/blogs/blog/wool-vs-latex-pillow): Latex wins on bounce, support, and upkeep. Wool wins on active moisture management, weight, smell, and allergy safety. Here's who each is actually for. - [Wool vs Buckwheat Pillow: Firmness, Noise, and Allergies](https://thewoolshire.com/blogs/blog/wool-vs-buckwheat-pillow): Firmness, noise, weight, and cooling compared fairly. See which natural fill suits your sleep style and which is easier to care for. - [Why Do You Get So Hot When You Sleep? (And What Actually Helps)](https://thewoolshire.com/blogs/blog/why-do-i-get-so-hot-when-i-sleep): Your body drops its core temp to fall asleep, and your pillow is in the way. Learn the physiology, why wool regulates heat, and what gel pillows miss. - [Wool vs Memory Foam Pillow: Heat, Chemicals, and Lifespan](https://thewoolshire.com/blogs/blog/wool-vs-memory-foam-pillow): Temperature, off-gassing, durability, and support compared side by side. See where wool wins clearly and the one thing foam genuinely does better. - [Pillow Allergy: Causes, Symptoms, and What Actually Helps](https://thewoolshire.com/blogs/blog/pillow-allergy-causes-symptoms-what-helps): Find out what really triggers pillow allergy symptoms, from dust mites to synthetic off-gassing, and which fixes the evidence actually supports. - [How to Choose the Right Pillow: A Complete Buying Guide](https://thewoolshire.com/blogs/blog/how-to-choose-the-right-pillow): A buying guide grounded in sleep medicine research rather than brand marketing. Covers how sleep position, mattress firmness, frame size, and fill material interact to determine the pillow you actually need, plus honest notes on where the evidence ru - [How to Wash a Wool Pillow](https://thewoolshire.com/blogs/blog/how-to-wash-a-wool-pillow): Wool pillows almost never need a full wash. Hand wash protocol, spot cleaning by stain, the smell diagnostic, no-dryer fluffing methods, and when to replace. - [How Often Should You Replace Your Pillow? What the Evidence Actually Says](https://thewoolshire.com/blogs/blog/how-often-should-you-replace-your-pillow): The 1-2 year replacement rule is reasonable practical advice for synthetic pillows, but it is not a peer-reviewed medical threshold. This guide covers how long each pillow material actually lasts, what the medical literature recommends, and how wool - [What 'Machine Washable Wool' Actually Means: The Chemistry Brands Don't Put on the Label](https://thewoolshire.com/blogs/blog/what-is-superwash-wool-machine-washable-wool-pillows): Most washable wool has a polymer coating brands rarely disclose. Learn the superwash process, the trade-offs, and what to ask before you buy. ## About - [Our Story](https://thewoolshire.com/pages/our-story): The Woolshire founder story: Chase and Sierra building the company from northern Idaho. - Founded: May 11, 2022 - Location: Sandpoint, Idaho - Founder: Chase Hill - X: [@thewoolshire](https://x.com/thewoolshire) - Site: https://thewoolshire.com ## Optional These pages exist on the site but are operational rather than content: - [Contact Us](https://thewoolshire.com/pages/contact-us): Contact form.